Ad of the Week: Nike

It's a new thing for me to post about; but, every week there is an ad or two that refuels my love for what I do and shifts the way I think about advertising, design and/or branding.

For my first post I'm glad that it is such an excellent ad, Nike's: Human Chain. The piece that makes this ad stand out for me is the simple message, "Everybody gets knocked down, how quick are you gonna get up?" which speaks to me as a type "A" personality. It speaks to not just athleticism; but, also the drive in each of us to want to be successful and push ourselves beyond all constraints and it reinforces the simple message in the well known nike brand, "Just do it."

Agency: Wieden + Kennedy, Portland

Art Director: Ryan O'Rourke

Copywriter: Jason Bagley

Music: "Ali in the Jungle" by The Hours