With the rise of digital advertising and social media it seems that copywriting should become increasingly important; however, it appears that the exact opposite is occurring. Due to the everyday person taking on the self ascribed job of spreading their thoughts on blogs, twitter and more, novice writing is becoming the norm.
On top of that, the level of copywriting that was incredibly strong during the 50s and 60s seems to have taken a gradual decline throughout the years as our culture has become dramatically more visually driven.
Yet with the rule of thumb in advertising being to “cut through the clutter” (by doing things differently) will the next big movement be the revival of great copywriting in advertising and design? Or will we become so used to trivial writing that we won’t even recognize it when it returns?
No comments:
Post a Comment