Ad of the Week: Camper Shoes

Some ads are known for their high fashion, some for their innovative way to express a product/service benefit and others for their unique creativity. My favorite ad of the week, Camper shoes by Swing Swing, is unique in blending all three of these aspects.

It utilizes hipster fashion and a Michel Gondry-like art direction approach to grab the target consumers attention. The ad is quite enjoyable to watch playing out more like a music video and finishing off the product benefit that it has been demonstrating throughout the ad, their shoe cushion system.

Agency: Swing Swing
CD: Judith Francisco
AD: Gabriel Da Silva
CW: Adolfo Pahissa