A Great First Campaign

I pulled the campaign I started in the morning and have been astounded by the results of my unique mixed on-line approach.

After the campaign ran for eight hours on a weekday it generated 278 unique hits on my portfolio site (from 40 states, Canada & the UK), generated a threat to sue from a major agency and a phone call from the same major agency (a few hours later) showing interest in my work & wanting to chat further. All in all I think my first experiment has FAR exceeded my expectations and I hope my next one will as well.

And after all, if you're a creative in the ad world that gets a threat to sue, you must be doing something right.

Step 4

As I mentioned in an earlier post one of the things I want to focus on during my "Great Unemployed Experiment" is "Advertise It."

By that I mean I want to impress the agencies I'm interested in working for by approaching them in an original way. Not through the materials of your "mailer" but by thinking of yourself objectively as a product/service, the consumer as the creatives at "x" agency and figuring out the best way to get their attention and deliver a message.

I came up with a different way to attack agencies of interest by coupling two well known website's ad analytics to deliver specific messages to specific people in agencies.

Today I have a few dozen unique hits on my site (according to google analytics) and when my ads start tomorrow we'll see what will happen.