Before the iPhone there was nothing but a void.
The question is, will the mobile market truly serve as a viable arena to truly leverage and sell more product in the future? As an iPhone user and designer myself it seems that the average user goes through three phases of iPhone use including junky, clean up and utility.
Personally I have never been sold on a product on my iPhone as of yet. The future of the apps as a mobile market seems to be in leveraging services. Through making a service fully or partially mobile on one’s phone and being hyper utilitarian you can create a greater hook on keeping a consumer.
So apps can certainly pro-long and enhance a current relationship with a brand/service; but, could it ever create that desire solely on mobile? With the oversaturation of the app store, it seems that the chance of that happening is slim to none.
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