The concept of what makes a video go viral has been debated within the ad community for quite a while now.
Many have pointed out that it’s the weird factor of a video or simply presenting a piece of entertainment that no one has ever seen before. Yet there have been large production budgets funneled into quite a few youtube videos that have never truly taken off.
In the end, what make a video go viral for me as a user, and seems to be a common thread in successful videos, is happiness. Whether the ad is showcasing a person that is unusually happy, a humorous event that makes the viewer smile or a video that fights for a positive ideal. The connecting piece is the spread of happiness.
At the end of the day, don’t we all just want to smile?
A few examples of this:
JK Wedding Entrance Dance/////40,534,324 views/////Everyday Couple
Charlie the Unicorn/////44,377,154 views/////Everyday Person
Volkswagen: Un-pimp Your Ride 1/////4,648,091 views/////Crispin Porter + Bogusky
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