ATT Hurts Apple Customers. . . Again

It appears, via twitter, that the general consensus is AT&T’s new data plan is terrible. With the recent release of the iPad, Apple customers were lead to believe that with the 3G model they would get a relatively low cost unlimited data plan. After all, with the launch of the first iPhone, unlimited data was free standard which was bumped up to around 30 dollars a month with the release of the 3G model. Now AT&T is not only capping the amount of data in a two tiered plan, they are only extending the limit to 2gb well below the relative standard of 5gb that was expected.

The question that has been floating around for quite some time is, is this effecting sales of the Apple devices and (more importantly) is this effecting the perception of the Apple brand negatively? One thing is for sure, if and when apple allows multiple carriers for iPhone and iPad there will be a mass exodus of consumer from the AT&T carrier.