What I learned the most from working at two agencies (MRM Worldwide & Campbell Mithun) is you can't go after the creative position that will pay you the most or give you the most prestige, you must go after the one that will allow you to create work you are proud of.
Even more importantly is how do you find which agency to work at that will offer you the type of creative freedom you are looking for? I found that it isn't the agency itself; but the people that work for that agency. Just because agency "x" created an awesome campaign for "y" brand last week doesn't mean the CD, AD or CW that worked on it are even still at that agency. In a way you almost have to follow the individuals that inspire you in order to have the chance to construct the career and book of work that you want.
The following are five ad pieces that have truly inspired me.
Agency: Wieden + Kennedy
Reason: A highly aspirational ad targeting the positive younger generation selling them on the concept of the brand Levi's as a steadfast company fighting for change as many americans have. The ad that was art directed beautifully and has some excellent post production.
Agency: Peterson Milla Hooks
Reason: A truly unique, original approach to show savings at a department store. Beautiful Art Direction & A Great Song
Agency: TBWA
Reason: A tension/excitement building ad that delivers one simple message: Macs are now coming with Intel Chips.
Agency: Bartle Bogle Hegarty
Reason: An aspirational ad that targets current consumers of Johnnie Walker and reinforces what the brand stands for: Men that keep walking. An excellent concept around the brand theme.
Agency: Campbell Mithun
Reason: The first ad to truly infuse life into a brand that has had little to no personality thus far. Excellent Art Direction & A Great Song
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