Thursday, September 17, 2009

A Great First Campaign


I pulled the campaign I started in the morning and have been astounded by the results of my unique mixed on-line approach.

After the campaign ran for eight hours on a weekday it generated 278 unique hits on my portfolio site (from 40 states, Canada & the UK), generated a threat to sue from a major agency and a phone call from the same major agency (a few hours later) showing interest in my work & wanting to chat further. All in all I think my first experiment has FAR exceeded my expectations and I hope my next one will as well.

And after all, if you're a creative in the ad world that gets a threat to sue, you must be doing something right.

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