Heimie's Haberdashery

This marks the first time I'll be partnering with another art director to create a campaign.

I started working on an awesome hypothetical ad piece for my portfolio for Heimie's Haberdashery (a high-end men's only store) and today I went to their first Cabaret show hosted at the store. I had an awesome time with the great female and male singers they had going for about two hours tonight.

I am working with a good friend from MCAD Dan Spillman. The only hitch is, it's the first time I've partnered with another Art Director instead of a Copywriter. We plan to reel in one of our busy Copywriting friend's when the time comes; but, for the time being this will be another interesting experiment into how two art director's partner together to come up with the big idea and the visual concept behind it.

Stay tuned for the work in a week or two.

A Great First Campaign

I pulled the campaign I started in the morning and have been astounded by the results of my unique mixed on-line approach.

After the campaign ran for eight hours on a weekday it generated 278 unique hits on my portfolio site (from 40 states, Canada & the UK), generated a threat to sue from a major agency and a phone call from the same major agency (a few hours later) showing interest in my work & wanting to chat further. All in all I think my first experiment has FAR exceeded my expectations and I hope my next one will as well.

And after all, if you're a creative in the ad world that gets a threat to sue, you must be doing something right.

Step 4

As I mentioned in an earlier post one of the things I want to focus on during my "Great Unemployed Experiment" is "Advertise It."

By that I mean I want to impress the agencies I'm interested in working for by approaching them in an original way. Not through the materials of your "mailer" but by thinking of yourself objectively as a product/service, the consumer as the creatives at "x" agency and figuring out the best way to get their attention and deliver a message.

I came up with a different way to attack agencies of interest by coupling two well known website's ad analytics to deliver specific messages to specific people in agencies.

Today I have a few dozen unique hits on my site (according to google analytics) and when my ads start tomorrow we'll see what will happen.