An interesting subject was broached among my mother, my sister and myself, the effectiveness of the new Toyota Prius Ads. How effective are ad reviewer's at major publications and how objective is their analysis? I read an article decrying the Toyota ad for being to flippiant and creative for creatives sake. Yet, many non-ad friend's and relatives have brought up the ad on their own, and upon looking it up it ranked 3rd in most liked ads by Nielson during May. Judge for yourself.
Read this review on an earlier Toyota ad by Ad Age.
Agency: Saatchi & Saatchi
Reason: Although it hinges on being visually stimulating it truly has the effect of capturing the consumer's attention and getting across the eco-friendly message.
As I mentioned earlier, I wanted to get some in-progress work up for the concept I'm working on with my friend Dan on Heimie's Haberdashery. For the time being it's been primarily research, consumer target and the bigger picture idea; but, I had a chance to start sketching out some logo and tag line ideas.
Take a look at the progress thus far. And below is a first go at a logo. I'm not too terribly happy with it at the moment; but, it was great to get it out of my system and see how it looked.
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