BBDO made this strong brand ad for Tropicana and not only hit all the marks of great art direction, copywriting, event planning, concept, song selection and post production; but they created a unique moment that was well conveyed in this 60 second spot. Although it's not an ad to be remembered for decades to come, it is one of the important ads to take steps towards making branded consumers that truly believes in Topicana as a "do gooder."
Although I never tend to be one that champions pr or give-aways on their own as a way to drive attention to a brand. Coupled with this feel good ad, their donations to local charities in the area to bring them "a little sunshine" and the healthy pr pick-up across a number of the provinces in Canada really helped make this ad a successful one.
Agency: BBDO Canada, Toronto
Art Director: John Terry
Copywriter: Adam Bailey
Song: "The Great Escape" by Patrick Watson
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