When I told them I'm moving to Arkansas, they asked why? That was the consistent question I was asked when I told colleagues, friends and family that I had accepted the job at Rockfish Interactive as an Interactive Designer. The reason why requires some quick background.After high school, I took a year off and worked at Target for a year before starting my college education. During that period I was constantly told by people at Target that I would become a "lifer"(one that starts a retail job after high school and never goes back for a higher education). Shortly after I started my college education, I quit my job at Target and took up a job as an Assistant Manager at Noodles & Co. When I was asked by my mother, why I did that. I told her that I didn't want to be like most americans: stuck in a job they can't stand but afraid to quit because they don't know if they could rise to the challenge again.
I took the job at Rockfish because with all the potential doubts of living in the south, living in a small town, working for a relatively unknown agency and with many people that didn't have prior experience in an ad agency setting, the thing that trumped it was the potential. With most not having prior agency experience coupled with a desire to rethink the approach to online advertising, creates a great environment to even rethink the structure of an agency in general. Working for an unknown gives me the chance to help put them on the map. And after meeting the people, seeing the space and feeling the passion and excitement that they had for their work, I knew that I had come to the right place for my first full time creative position.
